26 min listen
Episode 185: Why Authenticity Is the Key to Personalization at Scale w/ Nick Casale
Episode 185: Why Authenticity Is the Key to Personalization at Scale w/ Nick Casale
ratings:
Length:
26 minutes
Released:
Dec 22, 2020
Format:
Podcast episode
Description
Personalization is one of the most effective tools for any seller.
Yet, scaling it often proves an enormous challenge. Why is that?
Because without authenticity, personalization is meaningless.
To find out why, I turned to the expert on personalization, Nick Casale, Director of Sales at Sendoso, a selling platform facilitating sending just about anything you could imagine to your prospects, customers, or employees.
In this episode, we discuss:
How Sendoso helps sellers personalize at scale
Why authenticity is the key to personalization at scale
How the pandemic underscores the importance of a personal touch
This post includes highlights of our podcast interview with Nick Casale, Director of Sales at Sendoso.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Yet, scaling it often proves an enormous challenge. Why is that?
Because without authenticity, personalization is meaningless.
To find out why, I turned to the expert on personalization, Nick Casale, Director of Sales at Sendoso, a selling platform facilitating sending just about anything you could imagine to your prospects, customers, or employees.
In this episode, we discuss:
How Sendoso helps sellers personalize at scale
Why authenticity is the key to personalization at scale
How the pandemic underscores the importance of a personal touch
This post includes highlights of our podcast interview with Nick Casale, Director of Sales at Sendoso.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Released:
Dec 22, 2020
Format:
Podcast episode
Titles in the series (100)
Daniel Miller on How to Make Your Email Marketing More Effective Immediately: Email is always a hot topic, and we all know that outreach is a critical component of effective prospecting. But just because we realize the importance of email, it doesn’t mean we’re anywhere close to using it as effectively as we can. In this episode, Chad interviews Daniel Miller, Director of Marketing for Benchmark Email, who lives and breathes the world of email marketing. He shares his best tips for what to change today in your email strategy, including segmenting your subscribers, focusing on your first emails, and injecting personality into your messaging. Find a breakdown of this episode here. by The B2B Revenue Executive Experience