This is episode 572. Tips for sales career success. Purchase "Insights for Sales Game Changers" featuring highlights from the over 500 episodes. Read the complete transcript on the Sales Game Changers Podcast website. LANCE’S TIP: “Persuasion and influence are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements. Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry—has never truly been about selling business-to-business (B2B) or business-to-customer (B2C). Selling always has and always will be done human-to-human.”