28 min listen
Episode 114: How to Use LinkedIn Ads to Grow Your Business with AJ Wilcox
Episode 114: How to Use LinkedIn Ads to Grow Your Business with AJ Wilcox
ratings:
Length:
25 minutes
Released:
Jul 30, 2019
Format:
Podcast episode
Description
Advertising is an industry seeing a lot of change recently. Yet, ROI from advertising is one of the easiest ways to get traction. Especially, when you advertise on LinkedIn. AJ Wilcox started B2Linked in order to help clients scale high-performing Linked In ads. During college he heard a guest lecturer speaking about SEO and marketing. After learning Google ads and building websites for about seven years, he got hired at a new position where he was assigned to work on LinkedIn ads. Little did he know, he was really good at it, and he grew their account to be the largest sales account on LinkedIn in the world. A few years later he started B2Linked. Today, you can hear tips on how to make the most of LinkedIn ad campaigns with an industry leading expert.
Released:
Jul 30, 2019
Format:
Podcast episode
Titles in the series (100)
Les Trachtman on Why Founders Often Make Terrible CEOs: Quite commonly, founders make terrible CEOs. They often have a difficult time segregating their personal relationships with their founding teams from the objective reality of the situation. That’s not an attack on founders: it’s hard time starting a company from scratch, and you often have to have a band of loyal followers in the beginning. The problem is that a company, once it scales, usually needs much different talent. In this episode Les Trachtman, CEO of Purview, shares from his experiences taking over the CEO role from six different founders. He also talks about his upcoming book, Don’t F*** It Up (and 31 other things a founder should never say). by The B2B Revenue Executive Experience