Martin Hill-Wilson is one of the best-known CX advisors from the UK. He has been training, advising, and mentoring CX leaders for decades now and his company Brainfood Consulting is presently focused on emotive CX for customer interactions. In this episode of CX Files Martin focuses on emotive CX and how we can avoid losing the human touch when planning customer interactions that use some automation. https://www.linkedin.com/in/customermanagement/  https://www.brainfoodextra.com/