Patrick O’ Brien is the UK research director at Global Data Retail and has a long career researching retail trends in the UK and across Europe. Global Data publishes over 15,000 reports and forecasts a year analysing 500,000 companies in 80 different countries. In the podcast, Patrick explains his thoughts on retail trends for 2019 and how CX will play a major role in shaping the future of retail. https://www.linkedin.com/in/patrick-o-brien-741a053b/ https://www.globaldata.com/