In today's episode we're joined by Cat Anderson, Head of Marketing EMEA at Sprout Social. Sprout Social has just published their second annual UK & Ireland Index Report, surfacing the latest trends in social media marketing and consumerism.  In this episode we discuss:How Sprout Social create their annual Index ReportWhat are the preferred methods of customer service communication in the UK & Ireland?Why have businesses in the UK and Ireland been slow to adopt messaging solutions like WhatsApp to support customer service?Are businesses asking too much of social media managers?Are brands aligned with consumers with respect to the integration of AR, VR and Metaverse functionality?Referenced on this episode:The 2022 Sprout Social Index Report, UK & Ireland: https://sproutsocial.com/insights/data/uk-ireland-social-media-trends-2022/The 2022 Sprout Social Index Report, US: https://sproutsocial.com/insights/data/social-media-trends-2022/ CONNECT WITH CAT/SPROUT SOCIAL:https://sproutsocial.com/https://twitter.com/sproutsocialhttps://twitter.com/Cat_grlCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.