In this episode of The Next CMO podcast, we speak to Tom O'Regan, the CEO of Madison Logic about the 3 levels of Account Based Marketing, the history of ABM, and much more.Tom O’Regan is Chief Executive Officer at Madison Logic. In this role, O’Regan leads all company initiatives with an emphasis on positioning Madison Logic as the only truly global account-based marketing solution that empowers B2B marketers to convert their best accounts faster.Before joining Madison Logic in 2014, O’Regan was CEO and Principal of TOR Media Group, a boutique firm providing investment and programmatic trading solutions to clients in the online ad tech industry. Prior to TOR Media Group, O’Regan served as President and Chief Revenue Officer of Martini Media, the leader in engaging the affluent and influential online. At Martini, O’Regan achieved record growth, increasing revenue 4x, and received numerous awards.Most recently, O’Regan has grown Madison Logic’s global coverage to include EMEA and APAC, giving B2B marketers around the world unmatched proprietary data, reach, and scale to identify, engage and convert prospective accounts.O’Regan sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB. He resides on the Upper East Side of New York City with his wife and their two daughters.More about Tom O'ReganMore about Madison LogicMore about The Next CMO PodcastMore about Plannuh  Produced by PodForte