This is episode 280. Read the complete transcript on the Sales Game Changers Podcast website. CHRIS' TIP TO EMERGING SALES LEADERS: "Find out something specific about your best prospects and customers. Do your homework and connect with them on something that in this case has nothing to do with their position or their company first. Not only will they likely become a customer at some point but they're going to be a great referral source for you. I've been doing that for quite some time and it has not let me down. Don't get me wrong, you go through downturns and people sometimes can't buy certain things at those times but I encourage people to go out of their way to get to know the person that you're talking to in something more than just what they do, something that drives who they are as a person."