WHO IS YOUR FIRST PRIORITY IN SELLING?Definitely, a lot of you would say it’s the buyer, but is it really what you’re practicing? Carole Mahoney, aka the Sales Therapist, joins Collin Today to share how she got into sales coaching and what she learned over the years. As the author of “Buyer First”, she discusses the common misconceptions in sales that need to be shattered. Learn more about Carole in this latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTSCAROLE: BE THE ONE THEY TRUST, NOT THE ONE THEY LIKE“There's plenty of people who I trust that I might not hang out with every day. But at the same time, there are people who I trust to give me advice when I don't necessarily want to hear what I want to hear. We don't trust those people that just tell us what we want to hear, and that was one of the things that I had this misconception about in sales.”CAROLE: DON’T BE NEEDY AND ASK FOR APPROVAL“If you have a very high need for approval, then you're going to suffocate your buyer by saying yes to everything that they say, you're not going to ask those tough, challenging questions when they come up, you're certainly not going to ask the questions that would ask them to get their boss involved.”Connect with CaroleCarole Mahoney | UnboundGrowth.com | Gey a copy of Buyer First at Barnes & NobleConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok