How To Know When a Buying Sign is Not a Buying Sign #473 I don't know about you but more than once I’ve lied to myself that I was going to close a deal.  I would invent a story that the prospect was showing buying signs like asking good questions, explaining how they could use it in their situation, and sharing they want to make a decision quickly. But when all is said and done,  they never committed, never bought  and I never really I had a chance because I was  fooling myself. In fact I purposely avoided questions that could have  shed light on their hesitancy.  But like I said I was a fool. Now  The Tao talks about the risk of overvaluing and delves deep into the pitfalls  of attachment and  the troubles that come when things don't work out. These days I'm all about being honest Which brings us to today's topic:  When is a buying sign not a buying sign?   How to Connect with Pat Helmers at Sales Babble Sales Babble shares selling secrets for non-sellers.  Masterful selling is deeply understanding what buyers need, discerning if you can help,  showing what you have and helping them to make a decision that is both good for their business and yours. See https://salesbabble.com This is a production of Habanero Media https://habaneromedia.net