How To Learn The Secret Lingo of Your Customer with Jeffrey Shaw #192 Author Jeffrey Shaw visits Sales Babble to talk about his book Lingo – Discover Your ideal Customers’s Secret Language and Make Your Business Irresistible.   Jeffrey believes that far too often people sell the wrong thing to the wrong people. Unfortunately too few people understand for whom they are for. Your ideal client has a secret lingo that mirrors your traits and values.  Once you learn their lingo, you can quickly discern and serve this market. Five Step Process In his book Jeffery outlines a five step process for discovering your prospects secret lingo. Understand your ideal clients perspective Create familiarity and comfort Style – build one that matches your target Pricing – Use whole numbers for high-end customers Words – use language they speak How To Connect with Jeffrey Shaw To find Jeffrey Shaw, his book,  and the free secret lingo giveaways go here: Lingo mediate kit Inforgraphic Free Chapter of his book Audio version of the first chapter of the book The full book on Amazon LinkedIn Twitter @jeffreyshaw1 Go to Jeffreyshaw.com/sales  How to Learn About Your Ideal Client Here are past episodes that speak to the importance of knowing your ideal client. How To Generate Leads without Sales and Marketing with John Tripolsky #191 Repeatable Success for Sales Development Reps with Brendan Barrett #188 7 LinkedIn Strategies for Generating Qualified Leads with Janis Pettit #176 Why Qualifying Prospects is Like Selling To Zebras with Jeff Koser #171 7 Healthy Phone Habits to Get First Meetings with Marylou Tyler #150 Myths on Social Selling with Mark Hunter #142 How to Power Prospect with LinkedIn Groups with Liam Austin #135 How to Sell Big Clients and Win Tremendous Deals with Melinda Chen #114 How To Be An Awesome Sales Professional with Thomas Ellis #102 Sales For Start-ups with Mano Behera The post How To Learn The Secret Lingo of Your Customer with Jeffrey Shaw #192 appeared first on Sales Babble Sales Podcast | Sales Training | Sales Consulting |Sales Coaching.