This episode of the Live Better Seller Better Podcast features Jordana Zeldin, Founder of Spriing Training and Co-Founder of The Practice Lab. Practicing the skills needed for sales is fundamental for your success. There are astronomical expectations from sales people, and when you don't practice in a safe environment where it's okay to fail, growth stagnates and results falter.Jordana shares where practice can be inserted in sales processes. From mock sessions to involving managers to implementing practice during hiring, every step of the sales journey offers a chance to teach and learn and ultimately become the most effective seller you can be. HIGHLIGHTSCoaching with a capital C vs practice coachingPractice exercises for listening and setting the tone of sales conversationsStart the practice during the hiring processManagers should practice along with their teamQUOTESJordana: "When I think about Coaching with a capital C, I really think about traditional inquiry and question-based coaching, where you as the coach acknowledge that you don't have the answer, that the person that you're coaching probably does, and that you're asking really thoughtful and powerful and pointed questions to help lead them to an answer that they will arrive at."Jordana: "Practice coaching is where the destination is known, where you do a quick explanation. I have a framework actually that I teach managers. You do a quick explanation of what it is, but the magic comes in your ability to demonstrate and show them what great looks like."Jordana: "The most powerful practice happens just at the edge of our current abilities, where it's awkward, where we're stumbling, when it doesn't feel smooth."You can find out more about Jordana in the links below:LinkedIn: https://www.linkedin.com/in/jordanazeldin/Website (Spriing Training): https://www.spriingtraining.com/Website (The Practice Lab): https://www.thepracticelab.co/