Jordana Zeldin is the founder of Spriing Training and co-founder of The Practice Lab. In today's episode we talk about Jordana's new venture to help sellers improve their performance. It's called The Practice Lab. It's an innovative approach to helping sellers learn how to improve. We dig into the distinction that Jordana draws between training and practice, and why sellers need more practice and perhaps less training. She takes us through how the Practice Lab is set up and how sellers use it. And we explore why most sales coaches aren't trained to be practice coaches. And dive into what it means to be a practice coach. And how that is different from other types of coaches.

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