KILL NEGATIVITY MAKE ADVANCEMENTS. It’s a fitness and lifestyle brand with a powerful message of overcoming adversity with militant positivity. It’s with this mindset that KNMA founder Kwame Asante hopes to help elicit a positive change in the clients he coaches, the individuals who wear his clothing line, the members of his community, and eventually people across the globe as he grows his brand. 
In this episode, you'll learn about how Kwame’s injuries early on in his athletic career lead him down this path of choosing positivity over negativity, and how he’s developed his message into a stylish brand of fitness and apparel along with a hard working media team.
Side note we forgot to mention in the episode: KNMA is also Kwame's initials!