Kaisa Keranen (also known as KaisaFit) is the founder of Just Move, a company dedicated to changing people’s lives by showing them that movement isn’t always about weight loss and appearance but rather overall health. Having suffered from depression since the age of 13, Kaisa found movement to be a tool for survival and when she injured herself in college, she knew she needed to figure out how to move her body her own way. In this episode, we discover how Kaisa’s depression and alter-ego helped her become her true self and how she discovered her purpose to change lives through movement. Kaisa fills us in on the problematic fitness industry standards, the steps she took to find her new career path, and how she built a massive social media following with millions of followers. We also talk about the importance of therapy and how it’s impacted both her personal and professional life. Having a north star is essential when running a business and today, Kaisa shares with us her tips when it comes to coping with stress, busy seasons, and how she continues to sustain her energy. We also talk about why leaders need to delegate and have a good sense of self in order to know where their strengths and weaknesses lie. Tune in to hear Kaisa’s story and find out why we need to prioritize doing something for ourselves each day. In this episode, we’ll talk to Kaisa about:* Why Kaisa Fit is her alter ego and how therapy and Kaisa Fit has helped her become more of her true self. [03:01]* Kaisa tells us about her dark depression days and how they helped her become who she is now. [06:28]* How Kaisa’s intense injury affected her life, sense of purpose, and her coping mechanism; movement. [10:00]* How Kaisa shifted away from being a social worker to becoming a trainer. [16:40]* The problems with the misconceptions created by the fitness industry and why Kaisa called her program Just Move. [21:28]* Why Kaisa decided to run her own business and use social media and what made her feel like she needed more. [24:00]* What made it clear to Kaisa that she needed to stand out in social media with regards to movement and fitness. [26:03]* Kaisa tells us about the first business she created and why she needed to find a partner. [27:50]* Kaisa’s bad experience with partnerships and how she overcame that to make Just Move a success. [31:17]* The importance of staying consistent with what your north star is when running a business. [35:29]* How Kaisa sustains her energy, stays healthy, and handles hitting burnout during busy seasons. [38:03]* Kaisa shares some of her coping mechanisms for dealing with stress. [40:37]* How Kaisa handles letting go and delegating as a control freak and how she suggests people who don’t have a team plan their time. [42:32]* How Kaisa has figured out where her strengths and weaknesses lie in her business. [44:35]* How to handle the judgment surrounding not hitting your goals for the day. [49:19]This episode is brought to you by Beeya: * If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about beeya’s seed cycling bundle. * Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Kaisa: * Kaisa Instagram: https://www.instagram.com/kaisafit/* Just move Instagram: https://www.instagram.com/justmove/* Website: https://kaisafit.com/shop/Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ Hosted on Acast. See acast.com/privacy for more information.