“We are supposed to view aging as a privilege, but we are shamed for showing visible signs of it. How absurd. And because we live in a society where our outward beauty equates to worth and value, we automatically feel that our value is going down and our worth, and we see that our visibility is going down.”   Are you embracing your midlife growth spurt or feeling overwhelmed by it? Join our hosts Stephanie McCullough and Kevin Gaines as they chat with Dara Goldberg, founder of the Endless Beauty Collective and LovinMidlife.com, who shares her personal experience of navigating this transformative period in life. Listen in as they discuss managing anxiety, redefining self-care, and learning to accept the emotions that come with midlife changes.   Dara, along with our hosts, delves into the challenges of finding mental and physical space for self-care while addressing internal and external resistance as we pivot toward a focus on our true desires. Dara sheds light on the significance of understanding who we are now and making choices that align with our current needs. Moreover, they explore the dynamics of shifting relationships as we prioritize our well-being and how small changes can make a big difference.   Stick around until the end as they tackle the issue of ageism, particularly within the beauty industry, and its impact on younger generations. Together with Dara, they examine the power we hold as consumers to push back against brands perpetuating fear and negativity around the aging process and the importance of redefining aging on our terms.       Key Topics: The Uncertainty Around Midlife Growth (03:56) The Beauty Industry is Selling Us Wrong (08:45) Self-Care and Pivoting in Life (13:43) How Much Resistance to Change is Internal vs External (18:49) Pushback on the Idea of Selfishness (21:38) Saying No to Harmful Brands (26:14) "We’re Not Ageless, We’re Agefull” (30:52) Supporting The Right Brands and People (34:41)     Resources: The Pro-Age Woman Magazine @DaraDoesMidlife on Instagram EndlessBeautyCollective.com Pro-Age Brand Guide dara@LovinMidlife.com     If you like what you’ve been hearing, we invite you to subscribe on your favorite platform and leave us a review. Tell us what you love about this episode! Or better yet, tell us what you want to hear more of in the future. stephanie@sofiafinancial.com   You can find the transcript and more information about this episode at www.takebackretirement.com.   Follow Stephanie on Twitter, Facebook, YouTube and LinkedIn.  Follow Kevin on Twitter, Facebook, YouTube and LinkedIn.