Today’s guest is Dr. Barbara Provost, a business coach, professor, and entrepreneur with a Doctorate in Adult and Higher Education. She has a long history as a consultant in the financial services sector.   Dr. Barb has taken her expertise into her latest venture, Purse Strings, which offers free financial education and resources for women.   Listen in as Dr. Barb shares how her initiative aims to tackle the lack of safe spaces for women to ask questions and take control of their financial future. She also offers practical strategies for marketing to women (hint: it’s not as simple as “pink-it-and-shrink-it”!).   Key Topics:   The Purse Strings origin story. (1:55) What to know about working with women. (7:39) How women learn vs men. (11:41) “I started being really thoughtful about how I spent all of my money.” (11:00) How more women have taken up more positions of authority. (15:33) How Purse Strings serves as a support group for women in times of transition. (18:41) Communicating with women in a business conversation. (22:49) “Respect and dignity is everything.” (25:30) Questions from women that surprised Dr. Provost when she first started Purse Strings. (25:57) “If we’re not talking about money, we’re not learning about money.” (31:50) How to learn more about Purse Strings. (33:41) Stephanie and Kevin’s biggest takeaways. (35:18)   Resources Mentioned: Purse Strings Website https://pursestrings.co/ Purse Strings Facebook Group https://www.facebook.com/groups/pursestringfinanciallyfearlesswomen   If you like what you’ve been hearing, we invite you to subscribe on your favorite platform and leave us a review. Tell us what you love about this episode! Or better yet, tell us what you want to hear more of in the future. stephanie@sofiafinancial.com   You can find the transcript and more information about this episode at www.takebackretirement.com.   Follow Stephanie on Twitter, Facebook, YouTube and LinkedIn.  Follow Kevin on Twitter, Facebook, YouTube and LinkedIn.