Today, we sit down with Mim Senft, author, keynote speaker, and facilitator for national conferences. She is the Co-Founder and Managing Director at Motivity Care, a company that takes the complexity out of caregiving management by providing personalized “chief of staff” support.   Mim has over 25 years of corporate experience in project management, benefits design, and health and wellbeing program strategy and implementation. She holds certifications in group benefits, worksite wellness and property casualty insurance.   Listen in as Mim shares her journey in the elder care space⁠ or, as she calls it, the “silver economy.” She dives deep into the critical, yet commonly-overlooked steps needed to prepare for an individual’s caregiving needs⁠—and how Motivity Care streamlines the entire process.   Mim discusses the huge amounts of time and money lost by family members who unexpectedly have to take on the role of caregiver—and it’s always unexpected! She speaks on the value of a reciprocal “care partner” relationship and how anyone can begin laying the foundation for their own caregiving needs right now!     Key Topics: Mim’s background in and passion for the elder care space (2:45) The impact a caregiver can have on an individual (4:39) “Plan when you can, not when you have to” (10:15) The Motivity Care story (13:09) How to speak with family members who are reluctant to have these conversations (15:56) Why having your own concierge manager can literally be life-saving (18:14) A Motivity success story (22:42) The importance of having a “care partner” (33:30) How to start pre-planning today (38:47) Stephanie and Kevin’s thoughts on today’s conversation (43:30)     Resources: Learn more about Motivity Care at www.motivitycare.com Motivity Care on LinkedIn Take Back Retirement Episode 14: What Women Need to Know About Caregiving and Elder Law with Cathy Sikorski     If you like what you’ve been hearing, we invite you to subscribe on your favorite platform and leave us a review. Tell us what you love about this episode! Or better yet, tell us what you want to hear more of in the future. stephanie@sofiafinancial.com   You can find the transcript and more information about this episode at www.takebackretirement.com.   Follow Stephanie on Twitter, Facebook, YouTube and LinkedIn.  Follow Kevin on Twitter, Facebook, YouTube and LinkedIn.