51 min listen
Don’t Talk Yourself Into A Downturn In 2024
FromAdExchanger
ratings:
Length:
63 minutes
Released:
Jan 2, 2024
Format:
Podcast episode
Description
Ad revenue in the US is set to grow in the year ahead. So pour one out for 2023 – but try not to make the same mistake. Despite a more-than-decent ad market last year, media executives nearly manifested a recession out of fear that one was coming, according to professional advertising prognosticator Brian Wieser.
Released:
Jan 2, 2024
Format:
Podcast episode
Titles in the series (99)
Moving The Monetization Needle, With Meta’s New VP Of Global Business: When will Meta monetize Threads, its new text-based app? Too soon to say, according to Alvin Bowles, Meta’s new sales leader. But if past behavior is the best indicator of future performance, it’s only a matter of time (and user engagement). by AdExchanger