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Brands, Please Don’t Add “Israel” And “Hamas” To Your Keyword Blocklists

Brands, Please Don’t Add “Israel” And “Hamas” To Your Keyword Blocklists

FromAdExchanger


Brands, Please Don’t Add “Israel” And “Hamas” To Your Keyword Blocklists

FromAdExchanger

ratings:
Length:
68 minutes
Released:
Oct 17, 2023
Format:
Podcast episode

Description

Advertisers that shun legit news sites for fear of blowback from consumers should think twice – people are smarter than they think, says Vanessa Otero, CEO of Ad Fontes Media, a startup that rates the news for bias and reliability.
Released:
Oct 17, 2023
Format:
Podcast episode

Titles in the series (99)

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.