50 min listen
Don’t Call It A Comeback
FromAdExchanger
ratings:
Length:
37 minutes
Released:
May 21, 2024
Format:
Podcast episode
Description
With the rise of generative AI software and major changes to search platforms even in the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search work and what the new world of search marketing even looks like. Enter Navah Hopkins of Optmyzr.
Released:
May 21, 2024
Format:
Podcast episode
Titles in the series (99)
Getting Into It With Intuit, The Brand With Its Own CDP: With 100 million customers and a homegrown CDP, Intuit is a data-driven brand, says Intuit CMO Lara Balazs. But beyond conversions, the owner of TurboTax and Credit Karma closely tracks brand reputation as a measure of success. by AdExchanger