50 min listen
Why It’s Time To Put ‘Notice And Choice’ On Notice
FromAdExchanger
ratings:
Length:
47 minutes
Released:
Nov 8, 2022
Format:
Podcast episode
Description
The “notice and choice” model makes sense in theory, but in practice? It’s a mess. Privacy platitudes need to stop, says Jessica Lee, a partner at Loeb & Loeb. Heck, some practitioners don’t even know how online advertising works.
Released:
Nov 8, 2022
Format:
Podcast episode
Titles in the series (99)
Getting Into It With Intuit, The Brand With Its Own CDP: With 100 million customers and a homegrown CDP, Intuit is a data-driven brand, says Intuit CMO Lara Balazs. But beyond conversions, the owner of TurboTax and Credit Karma closely tracks brand reputation as a measure of success. by AdExchanger