51 min listen
How To Hold Each Marketing Dollar Accountable
FromAdExchanger
ratings:
Length:
54 minutes
Released:
Oct 3, 2022
Format:
Podcast episode
Description
Marketers are banking on compelling creative and contextual signals for performance, with challenges to addressability, says Forrester Senior Analyst Nikhil Lai. Plus: How TV can reduce digital advertising costs.
Released:
Oct 3, 2022
Format:
Podcast episode
Titles in the series (99)
Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder: Keyword blocklists are blunt instruments, and yet they persist in programmatic media buying. It’s time to kick blocklists to the curb and start curating keywords by campaign, says contextual pioneer John Snyder, who sold his company, Grapeshot, to... by AdExchanger