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    The State Of Media Analytics – And American Rugby – With A Kiwi Entrepreneur

    The State Of Media Analytics – And American Rugby – With A Kiwi Entrepreneur

    FromAdExchanger

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    The State Of Media Analytics – And American Rugby – With A Kiwi Entrepreneur

    FromAdExchanger

    ratings:
    Length:
    41 minutes
    Released:
    Nov 14, 2023
    Format:
    Podcast episode

    Description

    Google Analytics dominates the analytics market – but analytics isn’t a zero-sum game, says Ben Young, CEO of insights and measurement startup Nudge. Also: The important of measuring attention and finding "value at the margins."
    Released:
    Nov 14, 2023
    Format:
    Podcast episode

    Titles in the series (99)

    AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.