Marketing To The Military Calls For Authenticity

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Marketing To The Military Calls For Authenticity

FromAdExchanger

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Length:

49 minutes

Released:

Jan 17, 2023

Format:

Podcast episode

Description

Roughly one-third of the US population has a direct connection to the military. And yet many brands “still struggle to authentically connect with this key demographic,” says Mark Harper, GM of military and defense at Recurrent Ventures.

Released:

Jan 17, 2023

Format:

Podcast episode

Titles in the series (99)

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Marketing To The Military Calls For Authenticity: Roughly one-third of the US population has a direct connection to the military. And yet many brands “still struggle to authentically connect with this key demographic,” says Mark Harper, GM of military and defense at Recurrent Ventures. by AdExchanger
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Marketing To The Military Calls For Authenticity

Marketing To The Military Calls For Authenticity

Description

Titles in the series (99)

More Episodes from AdExchanger