Bloomberg Media Went Direct And Has No Regrets

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Bloomberg Media Went Direct And Has No Regrets

FromAdExchanger

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Length:

43 minutes

Released:

Mar 26, 2024

Format:

Podcast episode

Description

It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO.

Released:

Mar 26, 2024

Format:

Podcast episode

Titles in the series (99)

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Bloomberg Media Went Direct And Has No Regrets

Bloomberg Media Went Direct And Has No Regrets

Description

Titles in the series (99)

More Episodes from AdExchanger