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Not All Automated Ad Products Are Alike

Not All Automated Ad Products Are Alike

FromAdExchanger


Not All Automated Ad Products Are Alike

FromAdExchanger

ratings:
Length:
55 minutes
Released:
Dec 19, 2023
Format:
Podcast episode

Description

Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket – but they’re different animals. And, despite certain benefits, advertisers aren’t in love with all that these too have to offer, says Nii Ahene, chief strategy of Tinuiti, on this week’s episode of AdExchanger Talks (our last of 2023!).
Released:
Dec 19, 2023
Format:
Podcast episode

Titles in the series (99)

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.