Down With Blocklists!

FromAdExchanger

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Down With Blocklists!

FromAdExchanger

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Length:

63 minutes

Released:

Nov 21, 2023

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Podcast episode

Description

It’s not that brands don’t care about supporting the news and good journalism. But an overreliance on keyword blocklists has made it seem that way, says Zefr CEO Rich Raddon on this week’s episode of AdExchanger Talks.

Released:

Nov 21, 2023

Format:

Podcast episode

Titles in the series (99)

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder: Keyword blocklists are blunt instruments, and yet they persist in programmatic media buying. It’s time to kick blocklists to the curb and start curating keywords by campaign, says contextual pioneer John Snyder, who sold his company, Grapeshot, to... by AdExchanger
51 min listen
Thinking Outside The (Subscription) Box With Misfits Market: When online grocery subscription service Misfits Market was founded in 2018, it took a page right out of the DTC advertiser’s playbook, says Holly Eagleson, VP of marketing. But since the release of Apple’s ATT, Misfits has been embracing new... by AdExchanger
53 min listen
The Democratization Of Sponsored Listings, With Topsort CEO And Founder Regina Ye: Shopify seller turned ad tech CEO and entrepreneur Regina Ye founded her startup, Topsort, last year to help retailers launch auction-based ads on their sites through an API. Performance advertising shouldn’t be so hard for smaller brands, Ye says,... by AdExchanger
46 min listen
Why Roku Is Hopping On Shopping: Roku is bullish on shoppable video. The idea of television commerce isn’t new, of course. QVC, HSN and infomercials, anyone? But the technology exists today to breathe new life into the opportunity, says Peter Hamilton, Roku’s head of television... by AdExchanger
57 min listen
Moving Beyond The “Empathy Incentive” In DEI - E287: When it comes to their DEI commitments, are brands more talk or more action? We bring together the buy side and sell side – Publicis President Jason DaWayne Smith and Black Enterprise President and CEO Butch Graves Jr. – for a frank discussion... by AdExchanger
69 min listen
Stocking Up On First-Party Data, With General Mills Marketer Heather Conneran: General Mills is going deep on its first-party data strategy. Heather Conneran, director of brand experience platforms, shares the CGP marketer’s lessons learned from its time in the digital transformation trenches. by AdExchanger
47 min listen
Inside T-Mobile’s Plan To Rideshare Its Way Into Ad Budgets: Rideshare marketing should be more than just slapping a screen in the back of a car and running ads, says Cherian Thomas, head of marketing and go-to-market for T-Mobile Advertising Solutions, on this week’s episode of AdExchanger Talks. by AdExchanger
47 min listen
Connecting The Dots With Walmart Connect: Retail media has reached escape velocity. “We've grown from basically $0 to a business that's now bigger than The New York Times,” says Walmart Connect VP Jeff Clark. But Walmart still needs to get it right. by AdExchanger
36 min listen
Speaking Truth To Power, With The Markup’s CEO Nabiha Syed: Nabiha Syed is CEO of The Markup, a non-profit newsroom that runs in-depth investigations into how companies large and small (but mostly large), use technology to reshape society – and it's having an impact. The new lawsuit facing Meta and several... by AdExchanger
53 min listen
Dirty, Dull And Dangerous, With C2 Ventures Founding Partner Chris Cunningham: Ad tech entrepreneur Chris Cunningham’s early-stage investment firm, C2 Ventures, has a new fund: just over $20 million for pre-Series A companies, plus $2.55 million for pre-seed startups. But there’s one thing he won’t be investing in, and... by AdExchanger
58 min listen
Why Technology Should Follow Behavior (Not The Other Way Around), With VMLY&R Commerce Innovation Chief Roy Armale: Roy Armale, VMLY&R’s global chief innovation officer, believes in tackling technology with human behavior in mind – and being careful not to let the convenience of technology alter our perception of what it means to be human. by AdExchanger
60 min listen
Fighting FOFO In The Programmatic Supply Chain: Confusing, murky and complex – the programmatic supply chain is a mess. So why do advertisers accept the status quo? Often, it’s because they have a serious case of FOFO: the fear of finding out, says Ruben Schreurs, Ebiquity’s chief product... by AdExchanger
64 min listen
Why Ad Blocking Is On The Rise … Again: Just like a rising tide lifts all boats, a receding tide grounds all ships. When someone turns on an ad blocker out of frustration, that decision also affects publishers making an effort to serve up respectful ad experiences, says Blockthrough CEO... by AdExchanger
49 min listen
Retail Media Waxes As MTA Wanes, With McKinsey’s Emily Del Greco: Yes, the headwinds are blowing for digital advertising. There’s signal loss, regulatory scrutiny, platform privacy changes and a looming recession, to name a few. But McKinsey Partner Emily Del Greco sees opportunity on the horizon for commerce... by AdExchanger
52 min listen
Doing The Math On Privacy Compliance: With five state privacy laws set to go into effect next year, consumer privacy and issues related to data collection are top of mind for everyone – but especially people like this week’s guest, Fiona Campbell-Webster, chief privacy officer at... by AdExchanger
50 min listen
Forget AVOD Vs. SVOD – Now It’s Time For ‘HVOD’: Meet your new CTV acronym: HVOD (hybrid video on demand). Why do we need it? The rise of AVOD doesn’t mean SVOD is going anywhere, says Sarah Lewis, global director of CTV at video platform ShowHeroes and a proponent of HVOD. by AdExchanger
48 min listen
Episode 300: Scoping The Ad Tech Ecosystem, With Brian O’Kelley: After a hiatus from ad tech, Brian O’Kelley is back with Scope3, a new startup to help ad tech companies reduce their carbon emissions. The cynical POV: He’s cleaning up the mess he helped make. It’s a fair criticism, O’Kelley says: “I take... by AdExchanger
67 min listen
How To Hold Each Marketing Dollar Accountable: Marketers are banking on compelling creative and contextual signals for performance, with challenges to addressability, says Forrester Senior Analyst Nikhil Lai. Plus: How TV can reduce digital advertising costs. by AdExchanger
54 min listen
Listening To The Programmatic Beat, With iHeartMedia CMO Gayle Troberman: Gayle Troberman, iHeartMedia’s CMO, talks up iHeart’s programmatic advertising ambitions and the power of audio to engage – in some cases even more deeply than video. Also in this episode: Lessons learned from 16 years as Microsoft’s chief... by AdExchanger
52 min listen
Keeping An Eye On Spotify’s Video Ad Strategy: Spotify is all about audio, obviously. But video advertising is a strategic priority for the audio streaming service. Emma Vaughn, Spotify’s senior director of advertising business development and partnerships, explains why. by AdExchanger
44 min listen
Straight Talk With An Anonymous Guest, The Legendary Corndog Of Ad Tech Twitter: Call it a Halloween special. Our apparition of a guest this week, an anonymous ad tech Twitter personality, is staying beneath the invisibility cloak. “I’m not senior enough to get away with running my mouth,” says the @HumanPropensity account... by AdExchanger
34 min listen
Truly Supporting Diverse Publishers Means Doing It On The Regular: Advertisers often talk about supporting Black- and minority-owned media companies. It’s Mark Prince’s job to help them turn those pledges into action. As SVP and head of economic empowerment at Dentsu Media, he pushes brands to consistently... by AdExchanger
46 min listen
Ecommerce Is A Good Look For Saks Fifth Avenue: In March 2021, Hudson’s Bay Company, which owns Saks Fifth Avenue, made an unusual move to split its ecommerce business and physical stores into two separate companies. Why? We got Emily Essner, CMO of Saks, to explain. by AdExchanger
49 min listen
Defining Data Ethics With Unilever’s Former General Counsel: Bringing data ethics into the marketing department is good for an org’s bottom line, says Jamie Barnard, Unilever’s former general counsel focused on global marketing, and now the CEO of a new privacy compliance startup called (natch) Compliant. by AdExchanger
48 min listen
Tackling CTV’s Measurement Mess With FuboTV: CTV measurement is a total mess: Agree or disagree? “It’s a mess,” says Lynette Kaylor, SVP of North America ad sales at sports-focused streaming platform FuboTV. And don’t even get her started on using audience panels to measure streaming... by AdExchanger
49 min listen
Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around: Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, says Criteo CEO Megan Clarken. by AdExchanger
61 min listen
Why Creatives Don’t Need to Fear AI Art by AdExchanger
48 min listen
Why It’s Time To Put ‘Notice And Choice’ On Notice: The “notice and choice” model makes sense in theory, but in practice? It’s a mess. Privacy platitudes need to stop, says Jessica Lee, a partner at Loeb & Loeb. Heck, some practitioners don’t even know how online advertising works. by AdExchanger
47 min listen
Moving The Monetization Needle, With Meta’s New VP Of Global Business: When will Meta monetize Threads, its new text-based app? Too soon to say, according to Alvin Bowles, Meta’s new sales leader. But if past behavior is the best indicator of future performance, it’s only a matter of time (and user engagement). by AdExchanger
51 min listen
Marketing To The Military Calls For Authenticity: Roughly one-third of the US population has a direct connection to the military. And yet many brands “still struggle to authentically connect with this key demographic,” says Mark Harper, GM of military and defense at Recurrent Ventures. by AdExchanger
49 min listen

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Bloomberg Media Went Direct And Has No Regrets: It’s been more than a year since Bloomberg on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO. by AdExchanger
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Straight Shooting With Invisalign: If you’re an ad tech or martech vendor thinking about pitching a marketer, then Kamal Bhandal, global VP of brand and consumer experience at Invisalign, has some important advice for you. by AdExchanger
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Dispelling Multicultural Myths: “There is no scale in multicultural media.” Lashawnda Goffin, CEO of Colossus SSP, has heard that statement many times – and it simply isn’t true. Yet the misperception persists, in part because of problematic programmatic practices. by AdExchanger
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Down With Blocklists!

Down With Blocklists!

Description

Titles in the series (99)

More Episodes from AdExchanger

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