We talk a lot about tactical execution on State of Demand Gen. But there’s another side of your marketing strategy that is just as important—your brand story. Your brand’s story is the backbone of your marketing strategy. It’s what creates deep loyalty to your brand over competitors. In this episode, we welcome back Dave Gerhardt to talk about the importance of building a story around your brand.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.