66 min listen
220 - Why You Should Be Thinking of Marketing and Sales as One Team | Dave Gerhardt
220 - Why You Should Be Thinking of Marketing and Sales as One Team | Dave Gerhardt
ratings:
Length:
54 minutes
Released:
Dec 3, 2021
Format:
Podcast episode
Description
Dave Gerhardt, Chief Brand Officer at Drift, joined Chris for another Demand Gen Expert Session, this time on the topic of "Marketing and Sales as One Team." Obviously, Marketing and Sales are quite different. But at the end of the day, their end goal should be revenue. By thinking of the two as working together rather than working towards completely separate goals, both teams are better able to drive results for the business. Dave and Chris discussed this in depth as well as where a Chief Revenue Officer and RevOps come into play. They also hosted a live Q&A, answering questions about SDRs, Customer Success, benchmarks, and KPIs.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Dec 3, 2021
Format:
Podcast episode
Titles in the series (100)
2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02 by B2B Revenue Vitals