Dave is joined by Jeff Hardison, Head of Product Marketing at Calendly to discuss the role product marketing plays in a B2B organization.  They cover how to structure a product marketing department, the differences between sales-led and product-led motions, tips on hiring product marketers, what product marketing looks like at Calendly, setting goals for product marketing, and more.***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.aiThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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