51 min listen
Fighting FOFO In The Programmatic Supply Chain
FromAdExchanger
ratings:
Length:
64 minutes
Released:
Aug 23, 2022
Format:
Podcast episode
Description
Confusing, murky and complex – the programmatic supply chain is a mess. So why do advertisers accept the status quo? Often, it’s because they have a serious case of FOFO: the fear of finding out, says Ruben Schreurs, Ebiquity’s chief product officer.
Released:
Aug 23, 2022
Format:
Podcast episode
Titles in the series (99)
Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder: Keyword blocklists are blunt instruments, and yet they persist in programmatic media buying. It’s time to kick blocklists to the curb and start curating keywords by campaign, says contextual pioneer John Snyder, who sold his company, Grapeshot, to... by AdExchanger