51 min listen
Taking The Measure Of Measurement On TikTok
FromAdExchanger
ratings:
Length:
44 minutes
Released:
Dec 5, 2023
Format:
Podcast episode
Description
As TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this episode: self-attribution, the rise (again) of MMM and how TikTok managed to roll with the ATT punches.
Released:
Dec 5, 2023
Format:
Podcast episode
Titles in the series (99)
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