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    Episode 88: Heading Into The Trough of Disillusionment

    Episode 88: Heading Into The Trough of Disillusionment

    FromContent Inc with Joe Pulizzi

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    Episode 88: Heading Into The Trough of Disillusionment

    FromContent Inc with Joe Pulizzi

    ratings:
    Length:
    6 minutes
    Released:
    Sep 29, 2015
    Format:
    Podcast episode

    Description

    Gartner's Hype Cycle is an adoption curve model that shows how a disruptive technology's adoption is implemented. In this episode of Content Inc., Joe Pulizzi breaks down where content marketing as a practice and industry falls today within the Hype Cycle and why this can be an opportunity for those that build a strategy and keep to a plan. 
    Released:
    Sep 29, 2015
    Format:
    Podcast episode

    Titles in the series (100)

    Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.