All Marketing Is Performance Marketing

FromAdExchanger

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All Marketing Is Performance Marketing

FromAdExchanger

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Length:

60 minutes

Released:

Apr 2, 2024

Format:

Podcast episode

Description

If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.”

Released:

Apr 2, 2024

Format:

Podcast episode

Titles in the series (99)

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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All Marketing Is Performance Marketing

All Marketing Is Performance Marketing

Description

Titles in the series (99)

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