60 min listen
Why Semafor Embraces The B2B Publisher Mindset
FromAdExchanger
ratings:
Length:
48 minutes
Released:
Jan 9, 2024
Format:
Podcast episode
Description
Reaching a scaled audience is important for publishers – but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with its readers, advertisers see stronger performance, says Semafor CRO Rachel Oppenheim.
Released:
Jan 9, 2024
Format:
Podcast episode
Titles in the series (99)
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