Unpacking ‘Performance TV’

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Unpacking ‘Performance TV’

FromAdExchanger

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Length:

53 minutes

Released:

Mar 5, 2024

Format:

Podcast episode

Description

Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman.

Released:

Mar 5, 2024

Format:

Podcast episode

Titles in the series (99)

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Unpacking ‘Performance TV’

Unpacking ‘Performance TV’

Description

Titles in the series (99)

More Episodes from AdExchanger

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