51 min listen
From ‘Big Data’ To Business Intelligence
FromAdExchanger
ratings:
Length:
44 minutes
Released:
Mar 12, 2024
Format:
Podcast episode
Description
It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with.
Released:
Mar 12, 2024
Format:
Podcast episode
Titles in the series (99)
Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder: Keyword blocklists are blunt instruments, and yet they persist in programmatic media buying. It’s time to kick blocklists to the curb and start curating keywords by campaign, says contextual pioneer John Snyder, who sold his company, Grapeshot, to... by AdExchanger