Alex Austin CEO/Software engineer at Branch Metrics. Alex takes us through his journey. It starts from building lots of apps and desperately seeking downloads, such as a photo printing app, and ends in building an internal product to cope with deep linking challenges which ultimately has led to the extremely successful Branch. It wasn't an easy journey, with lots of 3 am alerts to cope with server issues.



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Here are the 3 things I learned from Alex AustinStarting a startup is a case of 'showing up' every day and figuring it outSuccess is finding an interesting problem - yet to be solvedIf you are lucky enough to get traction, expect the biggest challenges to be hiring and scaling 

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