Forget writing that business plan. Design an experiment instead. So many products and companies fail because the assumptions in their beautiful business plans were just wrong. So stop writing and start testing. No one knows this better than Eric Ries, author of The Lean Startup and founder of the Long-Term Stock Exchange. After his first product failed, he developed a new method of product design based on running small, fast experiments, measuring the results, and learning from them. It’s a system built on data, not assumptions, and it works with almost everything, from app development to airplane design. It starts with establishing your own measure of success — then experimenting, improving, and trying over and over again. The feedback loop never stops.Learn more about the Long Term Stock Exchange: ltse.comLearn more about The Lean Startup: leanstartup.coRead Eric’s blog, Startup Lessons Learned: startuplessonslearned.comListen to Eric’s new podcast, Out of the Crisis, on Apple Podcasts: https://podcasts.apple.com/us/podcast/out-of-the-crisis/id1505392824Read a transcript of the episode: https://mastersofscale.com/eric-ries/Subscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtX