51 min listen
Inside T-Mobile’s Plan To Rideshare Its Way Into Ad Budgets
FromAdExchanger
ratings:
Length:
47 minutes
Released:
Oct 18, 2022
Format:
Podcast episode
Description
Rideshare marketing should be more than just slapping a screen in the back of a car and running ads, says Cherian Thomas, head of marketing and go-to-market for T-Mobile Advertising Solutions, on this week’s episode of AdExchanger Talks.
Released:
Oct 18, 2022
Format:
Podcast episode
Titles in the series (99)
Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder: Keyword blocklists are blunt instruments, and yet they persist in programmatic media buying. It’s time to kick blocklists to the curb and start curating keywords by campaign, says contextual pioneer John Snyder, who sold his company, Grapeshot, to... by AdExchanger