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    It’s Time For Vanity Metrics To Perform A Disappearing Act

    It’s Time For Vanity Metrics To Perform A Disappearing Act

    FromAdExchanger

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    It’s Time For Vanity Metrics To Perform A Disappearing Act

    FromAdExchanger

    ratings:
    Length:
    53 minutes
    Released:
    Nov 28, 2023
    Format:
    Podcast episode

    Description

    Just because a channel isn’t where a final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain.
    Released:
    Nov 28, 2023
    Format:
    Podcast episode

    Titles in the series (99)

    AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.