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    Creative And Media’s Much-Needed Merger

    Creative And Media’s Much-Needed Merger

    FromAdExchanger

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    Creative And Media’s Much-Needed Merger

    FromAdExchanger

    ratings:
    Length:
    54 minutes
    Released:
    Oct 24, 2023
    Format:
    Podcast episode

    Description

    The strategy behind agency holding company reorgs makes sense: consolidation of related assets under one roof. But simply merging creative agencies doesn’t solve the bigger client need, which is bringing creative and media closer together, says Jellyfish CEO Nick Emery.
    Released:
    Oct 24, 2023
    Format:
    Podcast episode

    Titles in the series (99)

    AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.