50 min listen
It’s Time For Traditional TV Players To (Finally) Do More With Data
FromAdExchanger
ratings:
Length:
48 minutes
Released:
Jan 3, 2023
Format:
Podcast episode
Description
The combination of attention across streaming and linear television is a massive, undermonetized opportunity, says Blockgraph CEO Jason Manningham. But if traditional TV players don’t get more creative with their data, they’ll lose out to the Big Tech platforms. It’s a familiar tale.
Released:
Jan 3, 2023
Format:
Podcast episode
Titles in the series (99)
Getting Into It With Intuit, The Brand With Its Own CDP: With 100 million customers and a homegrown CDP, Intuit is a data-driven brand, says Intuit CMO Lara Balazs. But beyond conversions, the owner of TurboTax and Credit Karma closely tracks brand reputation as a measure of success. by AdExchanger