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    Why Roku Is Hopping On Shopping

    Why Roku Is Hopping On Shopping

    FromAdExchanger

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    Why Roku Is Hopping On Shopping

    FromAdExchanger

    ratings:
    Length:
    57 minutes
    Released:
    Sep 6, 2022
    Format:
    Podcast episode

    Description

    Roku is bullish on shoppable video. The idea of television commerce isn’t new, of course. QVC, HSN and infomercials, anyone? But the technology exists today to breathe new life into the opportunity, says Peter Hamilton, Roku’s head of television commerce, on this week’s episode of AdExchanger Talks.
    Released:
    Sep 6, 2022
    Format:
    Podcast episode

    Titles in the series (99)

    AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.