Keeping An Eye On Spotify’s Video Ad Strategy

FromAdExchanger

Start listening View podcast show

Keeping An Eye On Spotify’s Video Ad Strategy

FromAdExchanger

ratings:

Length:

44 minutes

Released:

Mar 21, 2023

Format:

Podcast episode

Description

Spotify is all about audio, obviously. But video advertising is a strategic priority for the audio streaming service. Emma Vaughn, Spotify’s senior director of advertising business development and partnerships, explains why.

Released:

Mar 21, 2023

Format:

Podcast episode

Titles in the series (99)

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Skip carousel

Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder: Keyword blocklists are blunt instruments, and yet they persist in programmatic media buying. It’s time to kick blocklists to the curb and start curating keywords by campaign, says contextual pioneer John Snyder, who sold his company, Grapeshot, to... by AdExchanger
51 min listen
Thinking Outside The (Subscription) Box With Misfits Market: When online grocery subscription service Misfits Market was founded in 2018, it took a page right out of the DTC advertiser’s playbook, says Holly Eagleson, VP of marketing. But since the release of Apple’s ATT, Misfits has been embracing new... by AdExchanger
53 min listen
The Democratization Of Sponsored Listings, With Topsort CEO And Founder Regina Ye: Shopify seller turned ad tech CEO and entrepreneur Regina Ye founded her startup, Topsort, last year to help retailers launch auction-based ads on their sites through an API. Performance advertising shouldn’t be so hard for smaller brands, Ye says,... by AdExchanger
46 min listen
Why Roku Is Hopping On Shopping: Roku is bullish on shoppable video. The idea of television commerce isn’t new, of course. QVC, HSN and infomercials, anyone? But the technology exists today to breathe new life into the opportunity, says Peter Hamilton, Roku’s head of television... by AdExchanger
57 min listen
Moving Beyond The “Empathy Incentive” In DEI - E287: When it comes to their DEI commitments, are brands more talk or more action? We bring together the buy side and sell side – Publicis President Jason DaWayne Smith and Black Enterprise President and CEO Butch Graves Jr. – for a frank discussion... by AdExchanger
69 min listen
Stocking Up On First-Party Data, With General Mills Marketer Heather Conneran: General Mills is going deep on its first-party data strategy. Heather Conneran, director of brand experience platforms, shares the CGP marketer’s lessons learned from its time in the digital transformation trenches. by AdExchanger
47 min listen
Inside T-Mobile’s Plan To Rideshare Its Way Into Ad Budgets: Rideshare marketing should be more than just slapping a screen in the back of a car and running ads, says Cherian Thomas, head of marketing and go-to-market for T-Mobile Advertising Solutions, on this week’s episode of AdExchanger Talks. by AdExchanger
47 min listen
Connecting The Dots With Walmart Connect: Retail media has reached escape velocity. “We've grown from basically $0 to a business that's now bigger than The New York Times,” says Walmart Connect VP Jeff Clark. But Walmart still needs to get it right. by AdExchanger
36 min listen
Speaking Truth To Power, With The Markup’s CEO Nabiha Syed: Nabiha Syed is CEO of The Markup, a non-profit newsroom that runs in-depth investigations into how companies large and small (but mostly large), use technology to reshape society – and it's having an impact. The new lawsuit facing Meta and several... by AdExchanger
53 min listen
Dirty, Dull And Dangerous, With C2 Ventures Founding Partner Chris Cunningham: Ad tech entrepreneur Chris Cunningham’s early-stage investment firm, C2 Ventures, has a new fund: just over $20 million for pre-Series A companies, plus $2.55 million for pre-seed startups. But there’s one thing he won’t be investing in, and... by AdExchanger
58 min listen
Why Technology Should Follow Behavior (Not The Other Way Around), With VMLY&R Commerce Innovation Chief Roy Armale: Roy Armale, VMLY&R’s global chief innovation officer, believes in tackling technology with human behavior in mind – and being careful not to let the convenience of technology alter our perception of what it means to be human. by AdExchanger
60 min listen
Fighting FOFO In The Programmatic Supply Chain: Confusing, murky and complex – the programmatic supply chain is a mess. So why do advertisers accept the status quo? Often, it’s because they have a serious case of FOFO: the fear of finding out, says Ruben Schreurs, Ebiquity’s chief product... by AdExchanger
64 min listen
Why Ad Blocking Is On The Rise … Again: Just like a rising tide lifts all boats, a receding tide grounds all ships. When someone turns on an ad blocker out of frustration, that decision also affects publishers making an effort to serve up respectful ad experiences, says Blockthrough CEO... by AdExchanger
49 min listen
Retail Media Waxes As MTA Wanes, With McKinsey’s Emily Del Greco: Yes, the headwinds are blowing for digital advertising. There’s signal loss, regulatory scrutiny, platform privacy changes and a looming recession, to name a few. But McKinsey Partner Emily Del Greco sees opportunity on the horizon for commerce... by AdExchanger
52 min listen
Doing The Math On Privacy Compliance: With five state privacy laws set to go into effect next year, consumer privacy and issues related to data collection are top of mind for everyone – but especially people like this week’s guest, Fiona Campbell-Webster, chief privacy officer at... by AdExchanger
50 min listen
Forget AVOD Vs. SVOD – Now It’s Time For ‘HVOD’: Meet your new CTV acronym: HVOD (hybrid video on demand). Why do we need it? The rise of AVOD doesn’t mean SVOD is going anywhere, says Sarah Lewis, global director of CTV at video platform ShowHeroes and a proponent of HVOD. by AdExchanger
48 min listen
Episode 300: Scoping The Ad Tech Ecosystem, With Brian O’Kelley: After a hiatus from ad tech, Brian O’Kelley is back with Scope3, a new startup to help ad tech companies reduce their carbon emissions. The cynical POV: He’s cleaning up the mess he helped make. It’s a fair criticism, O’Kelley says: “I take... by AdExchanger
67 min listen
How To Hold Each Marketing Dollar Accountable: Marketers are banking on compelling creative and contextual signals for performance, with challenges to addressability, says Forrester Senior Analyst Nikhil Lai. Plus: How TV can reduce digital advertising costs. by AdExchanger
54 min listen
Listening To The Programmatic Beat, With iHeartMedia CMO Gayle Troberman: Gayle Troberman, iHeartMedia’s CMO, talks up iHeart’s programmatic advertising ambitions and the power of audio to engage – in some cases even more deeply than video. Also in this episode: Lessons learned from 16 years as Microsoft’s chief... by AdExchanger
52 min listen
Keeping An Eye On Spotify’s Video Ad Strategy: Spotify is all about audio, obviously. But video advertising is a strategic priority for the audio streaming service. Emma Vaughn, Spotify’s senior director of advertising business development and partnerships, explains why. by AdExchanger
44 min listen
Straight Talk With An Anonymous Guest, The Legendary Corndog Of Ad Tech Twitter: Call it a Halloween special. Our apparition of a guest this week, an anonymous ad tech Twitter personality, is staying beneath the invisibility cloak. “I’m not senior enough to get away with running my mouth,” says the @HumanPropensity account... by AdExchanger
34 min listen
Truly Supporting Diverse Publishers Means Doing It On The Regular: Advertisers often talk about supporting Black- and minority-owned media companies. It’s Mark Prince’s job to help them turn those pledges into action. As SVP and head of economic empowerment at Dentsu Media, he pushes brands to consistently... by AdExchanger
46 min listen
Ecommerce Is A Good Look For Saks Fifth Avenue: In March 2021, Hudson’s Bay Company, which owns Saks Fifth Avenue, made an unusual move to split its ecommerce business and physical stores into two separate companies. Why? We got Emily Essner, CMO of Saks, to explain. by AdExchanger
49 min listen
Defining Data Ethics With Unilever’s Former General Counsel: Bringing data ethics into the marketing department is good for an org’s bottom line, says Jamie Barnard, Unilever’s former general counsel focused on global marketing, and now the CEO of a new privacy compliance startup called (natch) Compliant. by AdExchanger
48 min listen
Tackling CTV’s Measurement Mess With FuboTV: CTV measurement is a total mess: Agree or disagree? “It’s a mess,” says Lynette Kaylor, SVP of North America ad sales at sports-focused streaming platform FuboTV. And don’t even get her started on using audience panels to measure streaming... by AdExchanger
49 min listen
Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around: Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, says Criteo CEO Megan Clarken. by AdExchanger
61 min listen
Why Creatives Don’t Need to Fear AI Art by AdExchanger
48 min listen
Why It’s Time To Put ‘Notice And Choice’ On Notice: The “notice and choice” model makes sense in theory, but in practice? It’s a mess. Privacy platitudes need to stop, says Jessica Lee, a partner at Loeb & Loeb. Heck, some practitioners don’t even know how online advertising works. by AdExchanger
47 min listen
Moving The Monetization Needle, With Meta’s New VP Of Global Business: When will Meta monetize Threads, its new text-based app? Too soon to say, according to Alvin Bowles, Meta’s new sales leader. But if past behavior is the best indicator of future performance, it’s only a matter of time (and user engagement). by AdExchanger
51 min listen
Marketing To The Military Calls For Authenticity: Roughly one-third of the US population has a direct connection to the military. And yet many brands “still struggle to authentically connect with this key demographic,” says Mark Harper, GM of military and defense at Recurrent Ventures. by AdExchanger
49 min listen

More Episodes from AdExchanger

Skip carousel

The Case Against Last Click: If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the endurance of last-click attribution. Last click may seem “simple” and “tidy,” Covato says, but it doesn’t reflect... by AdExchanger
59 min listen
Lotame’s Next Phase: Signal loss is real, but don’t write an elegy for data management platforms just yet, says Andy Monfried, CEO and founder of Lotame, which turned 18 this year. Also in this episode: Lotame’s reinvention of itself as a data collaboration platform. by AdExchanger
53 min listen
Don’t Call It A Comeback: With the rise of generative AI software and major changes to search platforms even in the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search work and what the new world of search... by AdExchanger
37 min listen
A Sandbox Skeptic: What is Google’s true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did. But it’s hard not to be a little cynical about Google’s goals, according to Samantha Jacobson,... by AdExchanger
59 min listen
Is The Alt Video Currency Juice Worth The Squeeze?: Alternative TV currencies are ready for prime time from a technology standpoint. by AdExchanger
60 min listen
Roblox Breaks Into Programmatic: Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases. ... by AdExchanger
51 min listen
Question Everything: Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true... by AdExchanger
48 min listen
Turning Signal Loss Into A Gain: Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to... by AdExchanger
51 min listen
A New Day For Targeting And Analytics: Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, there’s gold in them thar hills for a programmatic startup that isn’t... by AdExchanger
49 min listen
All Marketing Is Performance Marketing: If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.” by AdExchanger
60 min listen
Bloomberg Media Went Direct And Has No Regrets: It’s been more than a year since Bloomberg on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO. by AdExchanger
43 min listen
The Privacy-Utility Trade-Off: Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym. by AdExchanger
49 min listen
From ‘Big Data’ To Business Intelligence: It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with. by AdExchanger
44 min listen
Unpacking ‘Performance TV’: Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman. by AdExchanger
53 min listen
Straight Shooting With Invisalign: If you’re an ad tech or martech vendor thinking about pitching a marketer, then Kamal Bhandal, global VP of brand and consumer experience at Invisalign, has some important advice for you. by AdExchanger
56 min listen
Dispelling Multicultural Myths: “There is no scale in multicultural media.” Lashawnda Goffin, CEO of Colossus SSP, has heard that statement many times – and it simply isn’t true. Yet the misperception persists, in part because of problematic programmatic practices. by AdExchanger
43 min listen
#NoFilter With Eyeo’s New Chief Product Officer: Do people hate ads? No, according to Vegard Johnsen, who joined eyeo as chief product officer last summer after nearly a decade at Google. What people don’t like, he says, is having no real choice over what they see and not being treated with respect. by AdExchanger
48 min listen
Inside Ally Financial’s Big Bet On Generative AI: Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer. by AdExchanger
52 min listen
Generative AI Is Moving From Hype Into ‘Serious Mode’: Over the summer, Gartner placed generative AI at the peak of inflated expectations on its . Sounds about right. But at the same time, marketers are getting more serious about AI adoption, says Abhay Parasnis, CEO and founder of Typeface.ai. by AdExchanger
51 min listen
AWS Wants To Be The Backbone Of Independent Ad Tech: Rather than a competitor to data clean rooms, Amazon Web Services – which has a data clean room offering of its own – considers itself to be a facilitator of ad tech companies, says Adam Solomon, global head of biz dev and go-to-market for AWS... by AdExchanger
52 min listen
A Healthy Dose Of Programmatic, With Doceree’s CEO: Meet Doceree, a programmatic healthcare marketing platform with a twist. Rather than allowing brands to target patients on the open web – Doceree has a specialized DSP for targeting doctors with secure messages on physician-only platforms, says CEO... by AdExchanger
44 min listen
Why Semafor Embraces The B2B Publisher Mindset: Reaching a scaled audience is important for publishers – but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with its readers, advertisers see stronger performance, says Semafor CRO... by AdExchanger
48 min listen
Don’t Talk Yourself Into A Downturn In 2024: Ad revenue in the US is set to grow in the year ahead. So pour one out for 2023 – but try not to make the same mistake. Despite a more-than-decent ad market last year, media executives nearly manifested a recession out of fear that one was... by AdExchanger
63 min listen
Scratch Their Surface, And Not All Automated Ad Products Are Alike: Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket – but they’re different animals. And, despite certain benefits, advertisers aren’t in love with all that these too have to offer, says Nii Ahene, chief... by AdExchanger
55 min listen
The MRC May Be Old, But It’s Getting With The TV Program: The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization's... by AdExchanger
52 min listen
Taking The Measure Of Measurement On TikTok: As TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this episode: self-attribution, the rise (again) of... by AdExchanger
44 min listen
It’s Time For Vanity Metrics To Perform A Disappearing Act: Just because a channel isn’t where a final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain. by AdExchanger
53 min listen
Down With Blocklists!: It’s not that brands don’t care about supporting the news and good journalism. But an overreliance on keyword blocklists has made it seem that way, says Zefr CEO Rich Raddon on this week’s episode of AdExchanger Talks. by AdExchanger
63 min listen
The Evolution Of Easy Analytics: Google Analytics dominates the analytics market – but analytics isn’t a zero-sum game, says Ben Young, CEO of insights and measurement startup Nudge. Also: The important of measuring attention and finding "value at the margins." by AdExchanger
41 min listen
Exploring The Minds – And Ad Spending Habits – Of Local Advertisers: Local advertisers are spending more on social media platforms today than three years ago, despite being unconvinced social media is the best place to reach their customers. What gives? Corey Elliott, Borell's EVP of local marketing intelligence,... by AdExchanger
61 min listen

Related podcast episodes

Skip carousel

164 Video Marketing Essentials for Fitness Professionals with Jason Hsiao – Intensive 2 of 4: Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason... by The Fitness Business Podcast
24 min listen
How to Create Videos That Sell: A Proven Formula - 368: Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos? To explore how to create videos that sell, I interview . Owen is the founder of The Video Marketing School, an online learning center for... by Social Media Marketing Podcast
47 min listen
Webinar Marketing Strategy: A Proven Path to More Sales - 421: Thinking of using webinars to sell your products and services? Wondering how to promote and conduct your webinars to maximize participation and sales? To explore marketing with webinars, I interview . Amy, an expert on webinars and course creation,... by Social Media Marketing Podcast
47 min listen
Not Stealth For Long by The Bootstrapper's Guide to Logistics
33 min listen
Long-Form Brand Storytelling with Owen Garitty: Owen Garitty is the Founder and Lead Creative at FPW Media, a creative shop focused on long-form brand storytelling. by On Brand with Nick Westergaard
30 min listen
App Preview Videos: Do They Lead to More Downloads?: Are App Preview Videos effective? Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions. - In this video, by App Marketing by App Masters
6 min listen
Keyana Kashfi, Spotify: High-End Virtual Event Production and the Power of Audio by Event Experience
36 min listen
Video Marketing Strategy: The Power of Video During the Customer Journey - 374: Want to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, I interview . Ben is a video marketing expert and host of the Engage Video Marketing Podcast. USEFUL... by Social Media Marketing Podcast
48 min listen
492: Using video storytelling strategies that work by The Business Storytelling Show
27 min listen
S23:E4 - Practical A/B Testing (Leemay Nassery): Maximizing the impact of your next release by CodeNewbie
31 min listen
Let‘s Sound Off on Amplifying DEI: Vivian Acquah joins me in the Sound Booth this week to talk about why she felt the need to champion for workplace wellness and how questions from her son forced her to create a virtual summit that she has dubbed the Netflix of DEI. There is vulnerabi... by The HR Sound Off Podcast Show
49 min listen
Relationship Building With Live Video by Social Media Marketing Podcast
48 min listen
Big Backstage Changes at AEW! by AEW Unrestricted
39 min listen
244. How to Leverage YouTube For More Speaking Gigs with Amy Landino: 244. How to Leverage YouTube For More Speaking Gigs with Amy Landino by The Speaker Lab Podcast
34 min listen
How CEO Anjali Sud Made Vimeo into a Billion Dollar Company: Vimeo’s evolution into a billion dollar company by Morning Brew Daily
38 min listen
Making Business Successful with YouTube with Owen Video by The Visual Lounge
49 min listen
283. Mastering SEO for Real Results with Bear Newman: Mastering SEO for Real Results with Bear Newman In today's episode, Bear Newman of Bear Fox Marketing talks with Erik Fisher about the multi-pronged approach to SEO, which aligns business goals with pages that actually convert, and how critical tools... by 8 Minute Millionaire: Learn the Secrets of Millionaire Entrepreneurs
40 min listen
825. How to Incorporate ABM into Your Growth Strategy: ABM can be an enormous boon to your growth strategy. If you want to get started, it helps to ... by Move: The Go To Market Podcast
48 min listen
198. Build a Speaking Business Beyond the Stage with Pat Flynn: 198. Build a Speaking Business Beyond the Stage with Pat Flynn by The Speaker Lab Podcast
38 min listen
What is Podcast SEO and Why You Should Care with Anthony Nwaneri (Part 1): In the vast expanse of podcasting, and the work we do with clients within the agency, I often think about how to make sure podcasts stand out and draw more listeners. This is where podcast SEO becomes crucial. In this episode, Anthony Nwaneri joins me... by As It Relates to Podcasting
24 min listen
Spotify’s Lee Brown talks up the platform’s latest advertiser pitch by The Digiday Podcast
47 min listen
Business Partnering: The Leading Strategy Towards Your FP&A Success w/ Anders Liu-Lindberg: Having a positive impact on the business starts by becoming a great business partner. But what does that mean, and how can financial professionals increase their business partnering influence? In this episode of CFO Weekly, Megan Weis is joined by Anders Liu-Lindberg, Chief Commercial Officer, Partner, and Co-Founder of Business Partnering Institute, to share his wisdom and top practices on business partnering and FP&A. In this episode, we discuss: -What does business partnering mean? -How to overcome business partnering challenges? -Increasing your business partnering influence -FP&A automation -How can businesses better structure their FP&A to achieve its full potential? For more interviews from the CFO Weekly podcast, check us out on Apple, Spotify, or your favorite podcast player! Presented by Personiv https://insights.personiv.com/cfo-weekly by CFO Weekly
33 min listen
What Makes You Different Makes You Stronger by Drop Ship Lifestyle Podcast
5 min listen
#CX 27: Creating Delight to Keep Customers for Life w/ Jordan Olivero: In this episode of the #CX series, , Chief Evangelist at BombBomb, talks with , Director of Customer Success at about transforming the customer journey, getting personal with video, doing the unscalable, and managing customer... by B2B Growth
32 min listen
The cost-benefit analysis of video by The Rebooting Show
48 min listen
S4E7 An Interview with Jane Portman, Cofounder of UserList and Host of UIBreakfast podcast by What is UX?
53 min listen
12. Are brands paying enough attention to audio?: Spotify’s Pete Beeney tells us about the opportunities for brands to capture music listeners with relevant audio content. by Future Proof
23 min listen
210. Do You Need a Speaking Management Company? with Karen Harris: 210. Do You Need a Speaking Management Company? with Karen Harris by The Speaker Lab Podcast
35 min listen
#223: Bringing Characters to Life with Amazon Polly Text-to-Speech: Gaming, media and entertainment have never been bigger business. Amazon Polly makes it easy to add v by AWS Podcast
10 min listen

Discover this podcast and so much more

Keeping An Eye On Spotify’s Video Ad Strategy

Keeping An Eye On Spotify’s Video Ad Strategy

Description

Titles in the series (99)

More Episodes from AdExchanger

Related podcast episodes