Roblox Breaks Into Programmatic

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Roblox Breaks Into Programmatic

FromAdExchanger

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Length:

51 minutes

Released:

May 1, 2024

Format:

Podcast episode

Description

Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.

Released:

May 1, 2024

Format:

Podcast episode

Titles in the series (99)

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Roblox Breaks Into Programmatic

Roblox Breaks Into Programmatic

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Titles in the series (99)

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