58 min listen
Tackling CTV’s Measurement Mess With FuboTV
FromAdExchanger
ratings:
Length:
49 minutes
Released:
Nov 29, 2022
Format:
Podcast episode
Description
CTV measurement is a total mess: Agree or disagree? “It’s a mess,” says Lynette Kaylor, SVP of North America ad sales at sports-focused streaming platform FuboTV. And don’t even get her started on using audience panels to measure streaming audiences.
Released:
Nov 29, 2022
Format:
Podcast episode
Titles in the series (99)
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