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    Turning Signal Loss Into A Gain

    Turning Signal Loss Into A Gain

    FromAdExchanger

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    Turning Signal Loss Into A Gain

    FromAdExchanger

    ratings:
    Length:
    51 minutes
    Released:
    Apr 16, 2024
    Format:
    Podcast episode

    Description

    Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI.
    Released:
    Apr 16, 2024
    Format:
    Podcast episode

    Titles in the series (99)

    AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.