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Regulatory Scrutiny And The Intricacies Of Ad Law With A 30-Year FTC Veteran

Regulatory Scrutiny And The Intricacies Of Ad Law With A 30-Year FTC Veteran

FromAdExchanger


Regulatory Scrutiny And The Intricacies Of Ad Law With A 30-Year FTC Veteran

FromAdExchanger

ratings:
Length:
57 minutes
Released:
Dec 6, 2022
Format:
Podcast episode

Description

Mary Engle is EVP of policy at BBB National Programs, a nonprofit organization that’s helping keep self-regulation of the ad industry alive. She’s also spent more than three decades with the FTC. In this episode, Engle gets into the weeds on “commercial surveillance,” the nitty-gritty of ad disclosures, the FTC’s case against Kochava and more.
Released:
Dec 6, 2022
Format:
Podcast episode

Titles in the series (99)

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.